THE WEATHER CHANNEL
People use the weather as small talk. It’s been a safe, harmless topic that anyone can talk about because everyone experiences it. Now that we're aware of climate change, weather is more than just a way to start polite conversation. It's something we need to pay attention to.
and now your weather with GL Richardson, AD
A book on how to respond to small talk and turn it into a conversation about things that matter.
People look at their phones every day for the weather through the weather app. Why not include materials in the app that also impact your daily life like the weather? Include information on how your representatives vote on issues that impact the weather with a weather themed grading system.